Julien & Quentin
Puma – The flow
Kicking off with a pair of footie fans discussing the fundamentals of ‘flow’, The flow soon launches into a madcap medley of dance, poses and soccer skills, using animation, fast-paced editing and a variety of aspect ratios and image containers to keep the pace pumping.
Perfectly handled by Julien & Quentin of CREAM, the comedic beats, confident presentation and un-flashy cameos (including Luis Suarez and Marco Reus amongst others) make this a fun, fast-flowing ride.
To accompany the film, and continue the ‘flow’ concept, LAFOURMI also created an album title, album cover and Spotify mixtape for a handful of PUMA’s football figureheads – Agüero, Suarez, Reus, Balotelli, David Silva, recent Ballon d’Or winner Ada Hegerberg, along with French World Champions Antoine Griezmann and Samuel Umtiti.